Social media & Content
JL Bourg
Season 23/24
Process
A very fast pace that was necessary to capitalize on the momentum surrounding the club.
My part
Shooting game actions
Editing highlights
Posts on social media
From the capture, to the editing, to the social media, I realized the content in its entirety.
Discover the best content of the season presented chronologically!
Start of the season with "La Prépa"
At every pre-season for 5 years now, the club produces a series of video content called "La Prepa". The goal is to show the backstage, make the new players known and reconnect the fans with the team.
For the pre-season 23-24, there were two small news to vary from season to season : a special episode «The Prepapero« , shot at the Charles Réma's shop and a rather fun hook on each video thanks to effects. This allowed the spectator to quickly be interested. I had some fans who asked me in the street: «And Alexia, you were on Ekinox's roof ?«
X 2
In August 2022, we count 159,021 views including 5000 on YouTube.
In August 2023, we count double with 304,501 views including 9,000 on YouTube.
Fans always like to see this content more despite its 5 years.
It is first and foremost a story of quick insights, authenticity, and simplicity. Hence his capture with a smartphone!
The classic Media Day
Among the different workshops of the day that were organized to create as much content as possible, I realized the photo lifestyle shooting to promote our new clothing collection or to illustrate other information.
The development of a Gameday
A specific gameday is used for home games during the French championship, the Betclic Elite. This video helps set a certain mood before the game. More noises and ardour to turn Ekinox initially seen as a showroom into a very hot room where it is hard for the opposing teams to win there.
Originally planned only for the pre-game show, I used the footage filmed by Dan Javourez during the media day.
Arrivals
& Warmup
At home, I take care of all pre-game content posted: stories, photos and videos.
The National Basketball League requires us to take some photos of opposing warming, which I therefore included in my routine.
Kick-off
Few were the games I could photograph, as I quickly had to film the entire games.
See the best photos of the season on the dedicated gallery 📸
Videos about the games
I made a video for the mid-season subscription campaign.
A special game for the 10-year-old Ekinox
For the 10th anniversary of the Ekinox Hall, we organised a special evening during a Betclic Elite championship game. Competition games, a drone show and especially the exceptional presence of Gorilla, the mascot of the Suns in NBA.
Summary of the evening in video 🎥
A documentary to pay tribute
We did a final tribute to Frédéric Sarre, former coach and then sports director at the JL Bourg.
This 38-minute documentary made early in the season is a good proof of the collective spirit of our small team of 4 people. My role was to capture the interviews, make photos of the shooting and provide help on the colorgrading part of the editing.
The release of the documentary was announced at the tribute ceremony held after a game in Ekinox. Many of Fred Sarre's friends were gathered, including the Presidents of the French Basketball Federation and the National Basketball League.
Fun content all year long
For a long time the JL Bourg has bet on the family side of the club as well as its performance continuously improving. Today the club has a new European dimension and it is essential to communicate differently. Today, all clubs show beautiful actions and behind the scenes. What distinguishes us from other teams is our players and their personalities. The link between our fans and the team is therefore at the forefront of performance.
@jlburg Emotions 🥹 📸 IG AdamSilverNBA 🎤 ESPN #basketball #draftnba2024
♬ original sound - JL Bourg
@jlburg Power failure in Ekinox just before St-Quentin reception. It didn't stop Zacch from starting to warm up. 🔥 #basketball
♬ original sound - JL Bourg
@jlburg And for you, who will be the next NBA champion? 🏆 #nba #championnba #basketball
♬ SPRITE - Bonnadol
@jlburg 10 wins in a row, what a feeling 🤩 #basketball #eurocup #betclicelite
♬ original sound - JL Bourg
@jlburg Axel Juninho ⚽️ #football #basketball #dribble
♬ Poppin Thangs - Clika 1
Merchandising throughout the season
This season was exceptional on the merchandising side with a new collection : the Iconic T-shirt, the Legacy jersey, the sleeveless jacket and a new product in our upcycling collection.
Sustainable merch
The JL Bourg is the first French club to be committed to reducing its environmental impact. This season, we released a new collection to give life to the old balls.
Legacy Edition
At the end of the season, we did the big thing: a special edition of our season jersey that the players wore in the last game of the season. This is the first time that a French Betclic Elite team wore a cream jersey instead of traditional white at home.
Exceptional Playoffs in Eurocup
Final quarter: forget bad memories and move forward
JL Bourg had been defeated in Patras for the quarterfinals the previous season. This time, the direct elimination game was at home. Set up the previous season for the French championship playoffs, we resumed the capsules – interviews.
The creation of content focused on the stakes of each game, the ambition to win and spread the winning energy that the group had. Our goal: to share the players' emotions with the fans.
Semi-final: When Ekinox turns into a cauldron
In the semi-finals, we faced to the Turkish team, Besiktas, known for its very noisy and energetic supporters. The battle was fought on all possible fronts: on the court, on the stadium and social networks.
The team that won 2 games was the winner of the series. This chapter marked for life all the supporters and players of the team.
Beat in Istanbul, the fans turned into the final decisive game that was in Ekinox and were at the initiative of the national anthem during the game. This chapter has marked a whole city because of the trancedance that we had our fans and the accession for the first time in its history to the Final Four of EuroCup.
From the semi-final to the final, I followed the team on the road to make the fans live the insides to the maximum.
These videos sparked a change in the supporters
The national anthem sung in Ekinox by supporters
"This is our home here !"
– Kevin Kokila
Finales : When two French teams meet
Playoffs in Betclic Elite
I mainly made video content to tell the story of our Betclic Elite Playoffs from beginning to end. I started with a promotional video with the help of Wesley Wimberly where we focused storytelling on our team's values: to be resilient, supportive and never doubt.
2 new contents out
Backstages
Backstage is a micro serie on the backstage of the JL Bourg.
3 episodes were released on season 23/24.
"Droit au Coeur"
Dive into the heart of the Bourg-en-Bresse fans with this series that highlights the club's greatest fans.
Only one episode was released this season.
Zaccharie Risacher, 2024 NBA Draft No. 1
Zaccharie's pre-game routine
This goodbye interview was also shooting with Isiaha Mike and Axel Julien
Highlights of the season of Zaccharie Risacher
Collaboration with ESPN
The rushes filmed throughout the season served for the club but also generously to some media like ESPN. The channel broadcast the NBA draft live and was in charge of making a video clip featuring Zaccharie Risacher. The American media preferred to use exclusive videos of the player rather than essentially using TV images This video was seen worldwide live on the channel
All this content while also taking care of the youth team!
At the end of the season, at the "Trophée du Futur", a dedicated graphic charter was designed. Organized at the same time as the Betclic Elite Playoffs, fans had to clearly differentiate the two teams. We took the opportunity to make a charter in cream colour, like the Legacy Edition jersey. Before the start at the "Trophée du Futur", I shot the entire team on a white background to create the visuals.
When a youth player achieves an exceptional performance or enters his first points in pro, we do not hesitate to highlight him as was the case with Léon Sifferlin.
Some stats of the season
Number of posts
Season 22-23
Season 23-24
+ Followers
Season 22-23
Season 23-24
Average views
Season 22-23
Season 23-24
Engagement Rate
Season 22-23
Season 23-24
Other projects at JL Bourg
Leaders Cup 2023
