"Interview Sneakers"
JL Bourg | Season 21/22
Idea
Interview Sneakers is a video content about sneakers and basketball players at the JL Bourg. The stories they have with their old pairs, their favorite signatures, etc. Talking about the shoes they wore and know them much better.
Process
3 episodes from 16 to 26 minutes were produced and published with our players Hugo Benitez, Maxime Roos and Pierre Pelos. A giveaway was organised to launch the content with the compagny "Courir". The videos were available on YouTube. The promotion was made on all our channels: Tik Tok, X / Twitter, Instagram and Facebook.
My part
Creation of visual identity
Capture of episodes
Editing episodes
Creation and publication of social media content
At the initiative of this project, I thought about the graphic chart, the subjects of the episodes and set up the shoots. With the help of my colleagues, as the task required multiple cameras, I filmed the episodes. Then I edited all 3 episodes. The ultimate mission was to create content for social networks and post them to promote episodes.
3 episodes available on YouTube
1st episode with Hugo Benitez
Team
Loïc Michel
Marketing & Communication Director
Manon Fontaine
Presenter
Baptiste Dufourcet
Videographer
Anthony Pinon
Intern - Videographer
Dan Javourez
Motion-designer
Alexia Graziani
Videographer and content creator
Content created on social media
giveways participants
views
The media Basket Europe talked about our content on their website
And you, what's your story with your sneakers?
Other projects at JL Bourg
Leaders Cup 2023
